Jiddat web Desk ,March 8, 2018 ::Sana Safinaz is one of the leading clothing brands of Pakistan. Recently it has received immense backlash on social media for allegedly starting a racist campaign.Recently Sana Safinaz introduced their 2018 Spring Summer collection.People on Twitter felt it was a racist campaign.“Sana safinaz a large pakistani clothing brand using native africans and their culture as props. yall still want to tell me the deep rooted racism in pakistan is not there? try again”This one is really angry saying, “let’s talk about the regressive, racist, downright offensive sana safinaz shoot. it’s 2018 & they think it’s okay to use black figures as accessories and exploit black culture as a means to sell overpriced lawn?”There are those who want to boycott the brand saying, “Sana Safinaz is straight up trash.
#Boycott There is no excuse in this day and age to be this ignorant, offensive and insensitive.”Before this Sana Safinaz came under fire before in 2012 with their infamous coolie shoot.